Trending on twitter usa how to#

If there’s a Topic that’s currently buzzy that strongly relates to your business, jump in on the conversation. To create content or tweets related to trendy Topics in your industry.

By doing this, you’ll also discover trends and insights in your industry, and their content may also teach you how to optimize your Tweets so you can get in on the conversation.

If you monitor the Topics you follow and notice similar accounts or people having conversations, it can well serve you to check out their profile to get a sense of the content they share. Topics helps you discover thought leaders and brands that often discuss insights and ideas about your field. To discover and follow accounts or thought leaders in your industry. In addition, when you know what your market competitors are talking about, you’ll get a glimpse into possible future innovations, trends, or challenges that you should look out for, helping you stay on top of industry trends instead of falling behind. And, having this information helps you keep your buyer personas up to date. The more up-to-date you are on current events and conversations, the more you’ll know about your audience’s delights, habits, work-life, and pain points. To follow topics related to your industry to stay informed.įollowing Topics related to your industry helps you stay on top of trends that are important to your customers and might impact your business. If you already follow Topics, they’ll appear here.įour Ways Marketers Can Leverage Twitter TopicsĪs mentioned above, there are several ways for marketers to leverage Twitter Topics. If you haven’t followed any topics before, you’ll see a welcome message explaining the feature.

The second way to access Twitter Topics is to navigate to your feed and click More, then Topics. You can click Follow to see related tweets if it suggests a topic of interest.

Twitter often suggests Topics based on your account activity, and you’ll natively come across them in your Home timeline. But, first, we’ll go over the basics of using the feature. For example, posting about topics relevant to your business can expose your tweets to people who follow those topics.Īs a marketer, you can leverage the tool in a few specific ways.

Now, you have the option of seeing the most relevant and interesting Tweets about what you care about with a single tap, and the conversation will come to you.'Įven though Topics was primarily meant to help individual users get the most out of their experience, it can also help brands build awareness and a following on the platform. When Twitter launched the feature in 2019, it said Topics was meant to shift the platform towards conversation and away from one-off comments by influencers and celebrities: 'Previously, all of the work was on you to figure out the best way to keep up with what’s happening by following certain accounts, searching for it, or looking in the Explore tab for the latest. With Twitter Topics, you can follow topics as well as people that often tweet about relevant topics. When a user follows a Topic, more news and related tweets will show up in their regular Twitter timeline. Twitter Topics is a Twitter setting that allows users to select and follow trends they're interested in from a list of Topics.

Trending on twitter usa how to#